Toyota vs. NRDC and Markey on CAFE Standards

Posted by Brad Johnson Wed, 03 Oct 2007 16:39:00 GMT

Toyota, maker of the 46 MPG Prius*, is lobbying against the Markey-Platts fuel-economy bill (HR 1506), which calls for 35 MPG by 2020, and for the significantly more industry-friendly Hill-Terry (HR 2927) as part of the Alliance of Automobile Manufacturers. (An AAM rep has even commented on this site).

NRDC is challenging Toyota on its blog and with its How Green is Toyota? campaign, which asks people to email the Toyota North America president and stop opposing Markey-Platts.

Irv Miller, Toyota North America’s VP of corporate communications, promoted Hill-Terry on the Toyota blog in July and fired back at NRDC in September.

Today, from Thomas Friedman in the New York Times:
Representative Edward Markey, the Massachusetts Democrat who heads the House Select Committee on Energy Independence and Global Warming, said to me that Toyota could meet a 35 m.p.g. standard in Japan and Europe today, “but here — even though they bombard Americans with ads about how energy efficient Toyota is — they are fighting the 35 m.p.g. standard for 2020.”

Mr. Markey said he has tried to persuade Toyota that “a lot of people have bought Priuses or Camry hybrids to fight global warming and reduce our dependence on foreign oil” and “they would be shocked to find out” that Toyota is lobbying against the highest m.p.g. standards for America.

  • The 55 MPG figure was based on the old mileage test. Average real world mileage is 46.8 MPG.

See the blogswarm in action at Hybrid Cars Blog, Green Car Congress, EcoGeek.

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