Greening The Internet: How Leading Companies are Building a Green Web

Wed, 13 Nov 2013 21:00:00 GMT

Greenpeace and Gigaom’s Katie Fehrenbacher cordially invite you to a special forum on the sustainability of the IT sector:

Greening The Internet: How Leading Companies are Building a Green Web

At the San Francisco Exploratorium.

Cloud and mobile computing are transforming society and have the potential to help make it greener. But the rapid growth in electricity needed to power the online world is gaining attention and raising a central question: How Green is the Internet?

In an important shift, some of the best known Internet companies have recently embraced this challenge head on. Join data center and sustainability experts from Box, Facebook, Google, Rackspace, and other leading companies to hear why they are going beyond energy efficiency and have committed to powering their growth with clean renewable electricity.

Gigaom’s Katie Fehrenbacher will lead a discussion with energy experts and representatives from Internet companies who have already committed to power their operations with 100% renewable electricity, to address question like:

  • Why are leading Internet companies committing to 100% renewable energy?
  • How can Internet companies play an important role in accelerating a shift to renewable energy?
  • What are the challenges to powering with renewables, and how have companies overcome them?
  • What renewable energy options do companies who rely on colocation providers have?

Following the forum, all participants are invited to take a tour of the Rainbow Warrior III, Greenpeace’s new custom-built, high-tech sailing ship, which will be docked next to the Exploratorium.

12:45PM Registration
1:00PM Welcome – Katie Fehrenbacher, Senior Writer, GigaOM
1:05PM Building a Green Internet—Why It Matters and Signs of Leadership, Gary Cook, Senior IT Analyst, Greenpeace International
1:15PM What are the options to build a Green Internet?
1:20PM Greening the Internet: Leading internet companies share why and how they are seeking to power their platforms with clean power. Presentations by Box, Facebook, Google, Rackspace and other leading technology companies.
2:30PM Break
2:40PM-4:00PM Complimentary 20-minute tours of Rainbow Warrior III, Greenpeace flagship docked at the Exploratorium
2:40PM In depth lessons learned sessions on renewable energy options and energy reporting (company representatives only)


Facebook Bill Weihl

Bill Weihl joined Facebook in early 2012 to manage sustainability and energy efficiency initiatives. His group is leading projects to measure and report the company’s carbon and energy footprint, to build real-time public dashboards for PUE and WUE, and to procure clean energy, and generally to understand and manage the company’s environmental footprint. Previously, he spent six years as green energy czar at Google, where he led efforts in energy efficiency and renewable energy, spearheading Google’s drive to become carbon neutral, founding the Climate Savers Computing Initiative, and leading the RE&IT initiative to develop renewable energy cheaper than coal. He has extensive business and technical experience in high-tech, including ten years as a professor of computer science at MIT, five years as a research scientist at Digital’s Systems Research Center, and five years as chief architect and then CTO of Akamai Technologies. In 2009, he was named one of Time Magazine’s Heroes of the Environment.

Rackspace Hosting Melissa Gray Senior Director of Sustainability

Melissa is responsible for defining and guiding Rackspace’s Sustainability strategy and activities around the globe. She leads the Global Energy Team, Green Teams and is a member of the Global Infrastructure Team. In addition she leads the Emerging Talent team for Rackspace’s Foundation Services organization and is the Executive Sponsor of the LGBTQA Emloyee Resource Group. Since joining Rackspace in October of 2009, her prior roles have included the development of Operational Support Systems and Chief of Staff to the CEO developing Rackspace’s multi-year strategic plan. Prior to Rackspace, Gray brings over 15 years of business strategy and operations experience working for a Fortune 10 company, transforming complex legacy businesses through innovation. She holds 3 EU and US software patents. Melissa received her B.A. from Western Michigan University.

Google Gary Demasi Director of Data Center Energy and Location Strategy

Gary has over 15 strategy development, corporate site selection, and negotiations experience covering a wide range of industries and operational areas. He has personally managed projects involving hundreds of millions of dollars of capital expenditures, and has executed strategic projects on five continents. In Gary’s current role, he develops overall direction for Google’s global data center site strategy, including managing the company’s energy portfolio, working closely with utility and development partners to secure clean energy for operations. Gary participated in the founding of “Google Energy, LLC” and under Gary’s management, the team has secured over 570 megawatts of renewable energy under long term contracts. Gary holds a Bachelor’s Degree in Biology from the University of Vermont and a Master of Science in Real Estate from the J. Mack Robinson College of Business at Georgia State University.

Box Andy Broer Senior Manager of Datacenter Operations

Andy Broer is the senior manager of data center operations at Box. He is responsible for server procurement and provisioning, space and power management and the critical environment that runs Box’s Saas offering. Previous to joining Box in Feb of 2013 he headed Cisco’s Infrastructure Critical Environments (ICE) team for 16 years. Where he was most recently the physical data center design manager of Richardson 9’s DC, the IT “energy czar” watching over capacity constraints for Cisco’s critical IT environments. He was the IT DC build manager for Cisco’s first stand alone Tier III data center in Texas. Prior to that he headed and managed the Data Center Infrastructure Team through Cisco’s explosive growth years in the late 1990s via global acquisitions during which time his team built more than 100 server environments around the world. He was a board and founding member of AFCOM’s northern California branch in 1997 as well as a trustee for a high tech mutual fund (BFOCX) since 1998. He is now co-chair of the Critical Facilities Roundtable’s Technology Group (CFRT). He holds two degrees from San Jose State University: a BA and an MA.

National Renewable Energy Laboratory Stuart Macmillan

Stuart Macmillan is a Chief Scientist at the National Renewable Energy Laboratory and a Consulting Professor at Stanford University. He was on the founding team of Energy System Integration focused on improved understanding, decision-making, control and design of complex energy systems. He helped create OpenEI, a global energy data commons, and was on the founding team of JavaSoft.

Greenpeace International Gary Cook Senior IT Policy Analyst

Gary leads Greenpeace’s evaluation of climate and energy leadership by global IT brands. He has authored three reports evaluating the growth in electricity demand associated with cloud computing and how different IT companies are performing in ensuring this new demand is powered by renewable energy. Gary has been active in the climate change & energy policy at multiple levels over the past 18 years, working with government officials, multinational corporations, and local governments to strengthen policy drivers at the international, federal, subnational levels Prior to rejoining Greenpeace in 2009, Gary was California Director of ICLEI-Local Governments for Sustainability.